Design principles
Intention
Every decision, from big to small, is backed up with a "why" and a clear goal. I go back to the start with every step forward, collaborating with stakeholders to fully understand the product ecosystem as I experiment to find solutions.
Curiosity
I'm obsessed with understanding people and I adopt a lifelong learner mindset, seeking challenges wherever I go. I question my assumptions and biases with my love of research and am constantly looking for new ways to connect with people and the environment around me.
Systems-mindset
The world is defined by connections and design is no different. When one part of a pattern or behaviour is altered, it affects the greater whole. I look to understand product development holistically and seek to optmize processes for better information transfer and a consistent understanding of the user or challenge.
Work
