Hi, it's nice to meet you.

I'm a Canadian Product Designer obsessed with the intricacies of human psychology.
I focus on merging user goals and business objectives using elegant and impactful design.


Design principles 




Intention


 

Every decision, from big to small, is backed up with a "why" and a clear goal. I go back to the start with every step forward, collaborating with stakeholders to fully understand the product ecosystem as I experiment to find solutions. 


 

 

 

 

Curiosity


I'm obsessed with understanding people and I adopt a lifelong learner mindset, seeking challenges wherever I go. I question my assumptions and biases with my love of research and am constantly looking for new ways to connect with people and the environment around me. 


Systems-mindset


The world is defined by connections and design is no different. When one part of a pattern or behaviour is altered, it affects the greater whole. I look to understand product development holistically and seek to optmize processes for better information transfer and a consistent understanding of the user or challenge.


Work 

Team-Manager-Cover-1
Ally-Main-Page
Shopify-Update


               
Designed by Gabriela Barneva.                            
                                                                                                                                                                                                                                               EMAIL             LINKEDIN